NewEdge Wealth is a wealth management firm that serves ultra-high-net-worth clients, family offices, and institutions, operating as part of NewEdge Capital Group alongside its sister firm, NewEdge Advisors.

These ads were one of many that NewEdge decided to experiment with to see what clients were gravitating towards and what they weren’t. We decided to research what other companies in the industry were doing and take aspects of that into our approach. Alongside with this approach, we wanted to think outside the box of what the industry “standard” was.